Hi lawyer friends, this episode 3 of a 3 part series about law firm video. Thank you so much for joining me thus far!!!!

As usual if we’re talking about video… I’m hoping you’ll watch the video related to this post! 

Need Some Privacy to Watch Videos?

Ok…. So…..

This is a lil’ off topic, but I bought some Bose Noise Cancelling Headphones for just about all my friends and family.

(And no I don’t sell these! It’s a gesture, since your work involves deep thinking.)

I’ve reordered these headphones every time I think of someone who would benefit from privacy and quiet (and that’s just about everyone).

I was in the Airport in Amsterdam, and got impulsive! This was one of the best things I’ve done in a long while.

Sometimes you need some privacy, and having your own sound environment translates nicely to privacy…

and (ulterior motive showing here) you can watch my video!

FULL LINK: BOSE NOISE CANCELLING HEADPHONES on AMAZON

https://www.amazon.com/gp/product/B0756GB78C/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&th=1

Ok! Back to my regularly scheduled valuable lawyer marketing tip about video production…

In this 3 part series I’m sharing about:

• Biography videos
• FAQ videos
• TV style videos

Each episode I’ll talk about:

1. What production quality works
2. What the content should be
3. How that style works to meet new clients.

Does Your Video Production Company have Real Data (and Experience) about What Works?

Many smart law firms have a special relationship with someone like us who not only film, but run the ads so we know what actually performs.

So let’s jump into this subject based on real data and a whole lot of experience:

What Production Quality Do You Need for TV Style Videos?

TV style ads need to be very high quality.

You need to write your scripts so they hit the 30 second mark. You also should use storyboards (and/or shot lists) so you can map out all your shots ahead of time.

Often, to make TV ads really hit the mark we’ll need lots of location shots and it takes a few days of filming to get it all put together.

(If you’re enjoying your new Bose Noise Cancelling Headphones and watching my video (with great audio)…

Here is where I’m showing you Mike Sullivan’s funny TV spot from last year shot on my deck in Sausalito on location)…

What Content gets Clients with TV Style Videos?

When writing your scripts, make sure it’s entertaining because TV style ads even when used online, are meant to go out to a wide audience.

And in order to engage your ideal clients in your practice area, (with them knowing it’s an advertisement), you’ll need to really pop above the rest of the noise out there – with something truly entertaining.

These entertaining lawyer TV style ads get clients best when they’re blatantly entertaining.

They work well on YouTube and TV because they are interruption based and YouTube and TV support that kind of interruption format.

How Do You Get clients with TV Style Videos? (Hint: Infotainment)

If you can, (and it takes a lot of thought and creativity),  blend informational, educational and entertaining into one format if possible.

I think they call this “info-tainment“…

(Here’s where I cut away … if you’re watching the video, I’m showing you Mike Sullivan’s entertaining, yet educational TV spot from last year with my dog Winnie (when she was just a puppy) is eating the Social Security Disability Denial.)

Even though you’re running your TV style ad to a wide audience, your potential client will need some educating.

So if you can entertain them while educating that’s the perfect blend for getting clients.

This is because most people have no idea what you do!

I find with my data that educating is always the best and safest form of marketing and gets you the most clients every time no matter what the format.

Sharing the Love

I hope you’ve enjoyed this 3 part series! I love doing this work, and I only share what I’ve really done, and found that it did well.

I love when I have the time to keep up with creating these video posts for ya’ll!  

And I love working with my law firm clients, and sharing what works for us with my growing list of amazing lawyers all over the world!

Big shout out to Ali (in Dubai) who reached out to me last week with some really interesting work.

And as for those who open the emails quietly... I’m humbled by sharing each other’s journeys in some small way. I’d love to hear from you too.

We are a Community!

Kindly please share the love by reaching out and telling me hello, or letting me know what you’d like to hear about next, or by setting up an interview where I can share you with my growing list of attorneys!

Do you guys want a Facebook Group to chat about all this? Or our own private Chat Board?

Love to hear your ideas! This is truly a big group and I’m so honored to be here for you.

Bonus tip content “Lawyers How to Love Yourself on Camera (Beautification Tips)”