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3:3: “How to Use A.I. Videos for Law Firm Training”

Hey Lawyers, this 3 part series is about utilizing avatars for a variety of video styles to save a lot of time and money. This is about how to use avatars for training videos to streamline your practice.

In this video I’m demonstrating a training video where your Avatar will train your new Assistant Case Manager at a Personal Injury Law Firm.

Could A.I. Training Videos Help Your Law Firm?

Free strategy consult for anyone who spots my typo in the avatar generated video! We were too busy to re-edit

Email Me: Mary@GoMediaMarketing.com

There’s nothing more difficult for your law firm than having a high turnover of important jobs. You’re one of the lucky ones if you can keep people around loving their jobs!

But even with the most stable law firm, with the best culture, you will experience turnover of staff members. Sometimes they’ll leave at the most inopportune time.


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Last week my ActiveCampaign sent an unintended email to some of you. Producing regular content takes a lot of time, talent and thoughtful loving effort… I apologize for not paying closer attention!

I’m committed for (at least) one full year (until Feb 2023) to bring you this content no matter what’s going on in life! And I’ve been super busy busy busy!

The idea behind this content (after speaking all these years at law firm marketing & management conferences), is to give you the opportunity to know what really goes on marketing your law firm without any snake oil, flash, or smoke and mirrors.

YES! We are hoping we can work with the kind of law firms that resonate with our particular brand of authenticity!

Some law firms need a lil’ smoke and mirrors! That’s ok! But we don’t have that around here. We are out to make more real lifelong friends with our beloved clients.

Please share this content with a firm that is struggling, or wildly successful, join my list, email me back, get in the conversation! I want you to prosper. My intention is a win/win.

Okee… back to your regularly scheduled tip (insert happy Mary Cary TV style music) …

OH… I almost forgot … I am NOT an avatar!


Having a system in place is crucial to avoid any disruption in your firm’s productivity

Imagine knowing you have a solid system in place to train support staff on all the software you use, as well as being well versed in your firm’s culture, and way of communicating? And none of you have to show up for any of it!

This has been possible for a long while, but it just got a lot easier. Now with most jobs being on a computer screen, and with artificial intelligence video avatars you’ve got professional training videos and there’s no need to get out a camera, book a studio, get an actor, or worry about your audio and lighting.

Your avatar is ready 24/7 to train your staff just as you would want

In this video I’m demonstrating a training video where your Avatar will train the Assistant Case Manager at a Personal Injury Law Firm. We will look at the pros and cons to using an Avatar for this purpose!

Get your popcorn and enjoy this lil’ video!

Last week’s episode is about utilizing avatars in your email automations. The prior episode in this series about artificial intelligence is Avatars for Facebook Video Ads to meet new clients. It’s a new world!

Let’s look at utilizing avatars on video specifically for training your staff. One of the problems I’ve seen with my law firms these days is a fast turnover of support staff. If this is your issue this could be a valuable episode.

I’m going to use the example of hiring a Case Manager Assistant for handling pre-litigation personal injury cases from inception to settlement. This is my sample because this person has a lot of responsibilities. Training them takes time, talent and resources.

Benefits for law firms of using Avatars with Training Videos

Case Manager Assistant’s duties

  • opening and setting up new client files
  • opening and reporting claims to insurance companies
  • placing statutory lien holders on notice
  • drafting representation letters
  • requesting police reports
  • ordering medical records/bills
  • assisting clients with scheduling medical treatment
  • assisting with property damage claims
  • Representing your firm’s culture

The Assistant Case Manager will establish caring relationships with clients, and collaborative partnerships with staff attorneys and support team. They have extensive contact with insurance adjusters, medical providers, and other parties involved in legal cases.

Assistant Case Manager is an important position at your law firm.

Even if they’ve done this before, they will need to understand your software, procedures and how to fit into your practice. All of the above mentioned duties are on a computer screen which means a screen capture video with your avatar could be a fabulous training tactic.

What can go wrong with law firms using Avatars with training videos?

I believe that Avatars are ideal for training videos. They have clear diction and great audio. They also easily speak in languages other than English, if needed. Let’s go look at a sample of my Avatar and you decide if you like it:

GO TO THE SAMPLE VIDEO

How Much Would Law Firms Pay for Avatars with Training Videos?

To be honest every situation will vary.  This will depend on the time it will take to put it all together. But I can say that the avatar portion of the video will be quick and inexpensive compared to regular video production. That being said, with training videos, the bulk of the time will be screen capturing your programs.

With avatars you don’t need to hire a person to be on camera, or read scripts which saves a lot of time and money. Also once the video is completed if a process changes, that will be a quick re-edit when utilizing an avatar.

If you’re interested in avatars for your training videos, we’ll work with you to create the training videos you need to streamline your practice. We’ll evaluate your job, and put together all your training videos so you no longer need to train incoming staff about how you like things done at your law firm.

Your avatar can work 24/7 while you go back to practicing law. Reach out with questions, inspiration or ideas by emailing me Mary@GoMediaMarketing.com

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