3:3 Lawyers: How Google Maps Relates to Intake
Lawyers… I hope this finds you well, rested and stress free!
You are lifting the weight of the world on your shoulders helping a person who could otherwise be lost for a lifetime.
I send these emails and video posts into the aether to help you help individual people get a fair shake and keep our justice system focussed on every day people.
I also send these so lawyers who loves our methods, and authenticity want to work together! Is that you?
We get the job done and we are loyal to a fault. (lifers!)
I have been lucky enough all these years be able to present [what they’re up against] — helping thousands.
So let’s jump into this subject so you can give more folks a helping hand out of the abyss…
IN THIS CONTENT:
- Invitation email me to follow my referral practice journey
- Invitation 1 Day Enrollment for Google Maps self study course (pulling course down Friday midnight Pacific time)
- Read 3:3 Google Maps and Intake
Invitation to follow referral practice journey
As I’m beginning my journey building a referral practice. I’m seeing new ways law firms are maximizing Google Maps.
- EMAIL ME if interested in following this journey.
Invitation Google Maps self study course
Enroll now. Saturday I’m taking this course down. (But you can download the files). These methods have worked for me with every law firm I ever worked with!
Today learn how I search optimize all that’s needed to get law firms in tricky niches to the top Google Maps listings:
Google Maps Series Recap:
- Part 1, was how Google Maps and your website work together. Most people don’t see your website except through Google Maps listings.
- Part 2 in Google Maps Related to paid marketing, I talked about how paying for advertising and not being on the top can mean you are sending potential clients to competitors who are on the top.
Why is Google Maps Valuable?
Google Maps is one of the single most important assets you have, and only 3 law firms will show up where it’s valuable at all, which is in the top three listings.
If you’re not in the top three it’s probably pretty quiet for your practice area, you’re probably getting referrals from other lawyers or you like a smaller quieter practice.
If you want regular clients for FREE (using time, talent and effort as the currency), then Google Maps is important to you.
“How does Google Maps Relate to Intake?”
These days, we’re getting more inquiries through Google maps than anywhere else.
- CALL OR MESSAGE US: They use the call button on our Google Maps listing, and they message us at all hours of the day and night!
- NOTIFICATIONS: The nice thing about intake with Google maps is Notifications! We all get notified when there’s an inquiry and any of us can answer.
- QUESTIONNAIRE: We keep a questionnaire on our websites where we can ask the questions needed to be sure it’s a good fit.
- DOCUSIGN: We can send over a DocuSign (while chatting) if the law firm feels ok about it, and literally sign them right from Google Maps.
CAVEAT
But please remember getting FREE clients only happens when you’re in the top Google maps three pack listing.
Lawyers whose listings are in the top 3 might forget what it’s like when your listing drops off.
I’ve seen this happen when hired help makes a mistake posting something that Google bans, or the law firm just isn’t paying regular attention to their listing.
Not keeping your listing healthy can literally can make your marketing worth less money to you.
How Long Does it Take to Be in the Top 3?
It takes me a full year with clients in highly competitive niches. Expect this to be some work. (start NOW!)
Today’s Tip and Homework
- Check where your law firm shows up in a Google search.
- Ensure that your Google maps listing is completely filled out and ready for inquiries.
- Be sure notifications go to many people at your firm so there’s a quick response rate.
P.S.
Apologies if anything about this is disjointed! We’ve got Covid over here!
