Basic Facebook Advertising Package

WHAT’S INCLUDED

OVERVIEW: This package (available for a limited time), is best for practice areas with potential clients in an urgent frame of mind who know they need a lawyer. This includes us intaking your potential leads all day every day 24/7.

With this package to keep costs down, we’ll let you know right away when someone reaches out. And it’s the law firm’s responsibility to respond quickly. Being non-responsive could hinder your results.

If you want us to respond to your potential clients, try our Standard or Most Successful Platinum Packages

Ad Account Setup

Any success in Facebook means utilizing the “Facebook Ads Manager” rather than simply boosting a post.  This gives us the best odds for success giving us access to the granular data needed to win.

Here we include (if you don’t have one already) setting up your Facebook free Business page so your potential clients will find a filled out branded page.

This gives us the best odds for success giving us access to the granular data needed to win.

PAYING FACEBOOK WITH YOUR CREDIT CARD

We’ll help you determine the lowest possible ad spend for the best possible results in your practice area. You will supply us with your credit card and a budget you want to spend with Facebook based on what Facebook allows and our recommendations.

We start at the lowest possible budget Facebook allows during testing.

Media Creation

eBook, 5 videos, (practice area specific generic)

Your ads will offer a free eBook in exchange for their contact information.

Also we’ll create 5 videos to encompass the initial ad and 4 follow up ads.

5 Ads

Many practice areas will find that potential clients will need lots of follow up ads.

The first ad offers the eBook in exchange for contact information

4 follow up ads will continue educating them about what they’re up against.

Daily Lead Delivery

If applicable, each day we will notify you via email as to the leads who are responding to your Facebook Ads.

The number of leads you’ll get will be based on your practice area, geographic area and Facebook ad budget.

It’s crucial that you reach out to them immediately.

They usually do not answer a call, but will possibly become your ideal clients.

Getting a message from your law firm is extremely important to the success of your Facebook campaigns.

Monthly Data Delivery/Analysis

Every month you’ll get a video and/or zoom call going over your data. This helps us track and pivot where necessary to get your Facebook costs way down.

Media/Data Tracking/Pivoting and Facebook Budget

This is high level thinking to get your costs down and ads performing at the top level. Every day we watch your data and media to pivot where necessary changing out media and/or language to give you the best odds for success.

We start at the lowest possible budget Facebook allows during testing.

Once we find the sweet spot that’s right for your firm in terms of delivering you qualified leads, we’ll work with you to move the budget up or down based on signing real signed clients.

If your law firm is in competition with one of our existing clients this package will not be available.

Monthly $998

1 Year