HOW MUCH SHOULD LAW FIRM VIDEOS COST?
Lawyers! Today I’m talking about how to decide on a budget for your videos.
Deciding on the budget for your video productions can be confusing since there’s a low “bar to entry” now with high resolution cell phone video in our pockets.
This content will help you iron out what to spend on your videos.
Worst (Most Common) Law Firm Budget Mistake
So the worst mistake I’ve seen is actually underestimating the talent needed to create truly successful law firm videos.
Many law firms have hired videographers that make a mess of your brand, don’t understand marketing or advertising much less your practice area, and you have them writing your scripts without much awareness of what’s important.
GEORGIA LAW FIRM STORY ABOUT VIDEO BUDGET
STORY: My lawyer friend Bob in Georgia wanted a series of biography videos of all the associates for his law practice, and to start their new YouTube Channel. They also wanted to shoot some videos for online advertising.
So the most important place to spend money on is not necessarily on a great camera, or the actual process of creating a video, although that’s very important.
Bob in Georgia thought the most important place to put his budget should be the videographer. That’s a mistake! Videographers should know video production, making a video look and sound nice.
First use your budget is for consulting with someone who understands your practice area, writing marketing copy, and will research the platform so your scripts comply with any platform where you’ll be uploading your scripts.
You want to spend money on strategy. I consider any video to be more valuable if you consider it to be marketing. You want someone to write scripts who understands writing marketing copy, what various platforms will allow. and has an understanding of your practice area.
How Much Should Law Firm Video Cost?
Your video strategy should be so “dialed in” and your content so well written for the ideal client, that you can quantify your results, and know your video made you many times whatever it cost you to create it.
P.S.
Have something you want to share with the group or a question?
Go Media Marketing has top class support, Ned helped me understand how using video matters. Once we grew bigger we had Go Media Marketing do our videos – & blog for us. Mary Cary came to film us in Nebraska and I also came out to film with GoMedia Marketing in Sausalito. I stayed in San Francisco. Thank you! Highly recommended!
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Dan Friedman, Friedman Law
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I have had GoMedia Marketing film engineering firms all over the United States for us all around the area of STEM Careers. We also have them build our websites and marketing strategies. Mary Cary went with a crew to film Dean Kamen and his young engineers in New Hampshire twice. We’re very happy with their kindness and help.
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Cindy Reuter, Capstone Technologies
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I have worked on a number of projects with Mary. Mary built a stunning website for the San Diego market which she then search optimized. It was different and original rather than something cheap looking from an iphone. We wanted the ability to film anytime. Mary and her team came to us on site and built a video studio. She taught us about gear, sound, lighting, scripting, presentation and how to present on camera. When her program was completed she left the tools and know-how to produce professional in-house marketing videos for any platform at anytime. Mary is a pro and you will love working with her.
I met Mary Cary when she was speaking at a Conference. She said YouTube was the 2nd biggest search engine in the world. I wasn’t utilizing the second biggest search engine in the world. We filmed over a hundred videos with Mary. She built our website when we had 2 employees, at this point in time, we have over 120 employees! Thank you!
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Neil Woods, Woods Lawyers
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