How to Create TV Spots that Get the Phone to Ring
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Lawyers – How do you create TV spots that actually will get your phone to ring?
Hi I’m Mary Cary at GoMedia Marketing & productions legal marketing specialists in California.
Getting the phone to ring is really the main way you get cases with TV, so you want to actually have someone answering the phone while the TV spots are running! But that’s another story – this video is about your video production.
You’ve seen the TV spots aka law firm ads and many seem to mimic each other in some way. It’s best not mimic other attorney videos. In order to stand out, please give them your best educational content with plenty of empathy.
Need help? Here are some of the things we’ve taught to law firms:
Practice area strategy
Social media advertising
Opinion documentary films
Day in the life video production
Search engine optimization
Website development / Google
Content marketing / script writing
Cloud case management