Hi Again Lawyers!

In this 3 part series I’m talking about why Google Maps is important when it comes to your marketing.

​​Do you want more success and freedom? Google maps brings in free clients. Buy my course and I’ll teach you how I do this every day.

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In this post I’m talking about how Google Maps relates to your paid marketing like TV, Facebook or YouTube Ads.

But first… thank you to everyone who jumped into the course.

My emails are all about you doing your own marketing, or joining me as one of our clients, and of course streamlining your practice.

On a personal note, this is my passion and life’s work.

We now we are working behind the scenes on a law firm referral model. I’m not a lawyer yet but my husband is.

I’ve been vetting ideal clients and growing practices so long it’s going to be fun to see the next steps for these people.

Our fun around here is reading Nick Rowley’s book “Running with the Bulls” and learning ways trial lawyers really go to the mat. (This also helps my approach to marketing).

Enough about me! Back to your regularly scheduled valuable law firm tip…

What’s in this series? (Recap)

In part 1, I shared about “How Google Maps and your Website” work together. In fact, most people don’t see your website except through your Google Maps listing.

This is Part 2 Google Maps Related to paid Marketing like TV, Facebook, or YouTube Ads, and Part 3 is Google Maps and Intake.

How does Google Maps Relate to paid Marketing like TV, Facebook, or YouTube Ads

Google Maps is one of the single most important assets you have, and only 3 law firms will show up where it’s valuable at all.

If you’re not in the top three you best be doing some other kinds of advertising. But the truth is all advertising relates to your Google Maps listing.

My data shows that hardly anyone goes from a TV ad directly to your website, being radically inundated with interruptions, they forget some of the details and go to a search next.

Are you in the top three pack of that search?

So you probably should not spend money on marketing without knowing your Google Maps is in order and beyond that your website is working as I talked about in the last episode of this 3 part series.

Don’t waste your money if you haven’t laid the groundwork for a good result.

Here’s why:

How do TV ads Relate to Google Maps?

When you pay for TV ads, they do a Google search. Google Maps shows up at the top of that search.

How do Facebook ads Relate to Google Maps?

When you pay for Facebook Ads, again, they’ll do a search, now more often than not, we can keep them in Facebook with some enticements to message us there, but they’ll still do a Google search and hopefully your law firm is in the top three pack.

How do YouTube ads Relate to Google Maps?

With YouTube Ads it’s definitely the same thing.

They look for you on Google search and find who? Your competitors or you?

I hope you’re not paying money for advertising and giving the clients over to the law firms in the top 3 pack of the Google maps listing!

Your Homework and Tip

So today’s tip (and homework), is to check where your law firm shows up in a Google search before spending money on advertising.

Direct Link to “Google Maps Road to Success” — How to understand and maximize your most valuable Google asset. (Limited time coupon code: GoogleMapsCoupon)

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