Lawyers! I’m talking today about #1 video production planning mistake for law firms in 2021/2022.

LAWYERS: #1 LAW FIRM VIDEO MISTAKE​

Today we’re going to avoid the #1 production planning mistake I’ve seen with video production for law firms in 2021/2022.

​​Whether you’re creating outward facing videos for any platform, all of which I consider marketing, or you’re creating “Day in the Life” videos to persuade the other side. If you don’t think about production planning this way, your video can be unusable, you could go to all the effort of shooting and find you can’t even use your video or worse. I want the best for you so let’s look at what to focus on (pun intended).

What is the most expensive law firm video production pitfall?

So let’s look at the MOST expensive pitfall you can endure when creating law firm video in house. This has to do with what I call Goal Mapping, or Pre Pre production planning.

​​Before you even begin your pre production planning, like scripts, messaging, locations, crew, gear and talent we need to map your goals in such a way that you can high five your team at the end knowing the goal was met.

​​Here I will outline my #1 most expensive mistake for law firms when creating videos with a quick story:

Personal Injury Law Firm Story​​​

Tanner, a marketing director who was freshly out of school with a new MBA was hired by a big Personal Injury firm in Tampa. The law firm was clear that they wanted to start Facebook video Ads. They were going to run the ads for the next year with an elaborate strategy for getting new car and trucking accident cases from the whole state.

​​Tanner was excited because he had learned all about Facebook Advertising during his first year in the MBA program at Northwestern.

​​So Tanner developed scripts, hired the videographer, booked the shoot, got everyone’s wardrobe right, and the day of the shoot Tanner got his law firm in front of the camera and they filmed about 20 videos to the tune of $1,500 for each video which is a very reasonable price.

On behalf of the law firm, Tanner went back and forth with the post production editor to get the branding right for another few weeks. Finally the videos were all ready to go.

​​They set up the ad account on Facebook, verified everything, got the website connected to Facebook to track analytics, and then uploaded all the videos. Tanner wrote the ad copy and launched the ads. Within a few hours all the ads were rejected.

​​And later that day the whole account was pulled down. I’ve seen this happen far too many times and I end up going in to fix it for my law firms when coaching projects.

​​Tanner didn’t read the advertising policies before shooting those videos. This was a big mistake. But I’ll tell you, even if he had, the point is to avoid Facebook’s ‘bots’ these are like algorithms that pick up certain language in your videos.

Valuable Tip of the Day​​

SO here’s my valuable tip so you don’t spend thousands of dollars and waste time creating videos that won’t work:

​​As lawyers, you know how to interpret these kinds of policies better than any random videographer or new Marketing Director, and it would be in your best interest to understand the policies before you spend money on your videos and have your video ads rejected before you even start.

I hope this has been super helpful to you and gives you a ton of inspiration for your new successful projects!

• Want a subject covered? Email me Mary@GoMediaMarketing.com