Hi Lawyers! Happy day to all you glorious amazing brains at work around the United States!

Today I’m sharing 3 tips about your Google Maps Listing. Google maps is one of the top ways people find you and become new clients.

Whether you’re a firm owner or work in a firm, your practice needs clients. So let’s take a moment and go “google” your practice area with the name of your town and see who shows up in a search!

(go do it now)

What comes up is usually ads these are now dubbed LSA ads (Local Service Ads).

Next you’ll get Google Maps. Getting into the Google Maps 3-Pack, also known as the Local 3-Pack or Snack Pack, is crucial for local businesses as it prominently displays three local businesses related to a user’s search query.

Here are three top strategies to improve your chances of appearing in the Google Maps 3-Pack:

1) Optimize Google My Business (GMB) Listing:

Google My Business: Ensure that your business is listed on Google My Business, and claim and verify your listing. Provide accurate and up-to-date information about your business, including name, address, phone number, business hours, and categories.

Complete your profile: Fill out all the relevant sections of your GMB profile, including a compelling business description, services offered, and high-quality photos. Make sure your business information is consistent across all platforms.

2) Local Optimization:

Optimize your Listing: Include relevant keywords in your business description, services, and posts. Use keywords that potential customers are likely to use when searching for businesses like yours.

Consistency: Ensure that your business’s name, address, and phone number are consistent across all online platforms, including your website, social media profiles, and local directories.

Consistency helps Google trust the accuracy of your business information.

Local Citations: Build local citations by getting your business listed in online directories, industry-specific websites, and local business associations. Consistent citations help improve your local search visibility.

3) Customer Reviews and Ratings:

Encourage customer reviews: Positive reviews can have a significant impact on your local search ranking. Encourage satisfied customers to leave reviews on your Google My Business profile.

Respond to reviews, both positive and negative, to show that you value customer feedback.

High ratings: Maintain a high average rating. Businesses with positive ratings are more likely to be featured in the 3-Pack. Address any negative feedback constructively and promptly.

Finally remember that the algorithm determining the Google Maps 3-Pack rankings is complex and considers various factors. While these strategies can improve your local search visibility, results may vary based on competition, location, and practice area.

If you want to work with us we’d love to hear from you. I have personally worked with over 176 law firms on marketing projects since 2008 and was a litigation secretary, intake, and office manager before that.

And yes, I am a musician and play lead guitar in bands on the weekends.

That being said, I’m in awe of you guys and now studying law myself.

But my true expertise is helping grow and streamline law firms just like yours.

If you have any questions let’s have a zoom chat and get to know each other! Thank you for your time and I’ll see you next week!

Oh… and if you are still interested in my Retargeting Course here it is! I will take it off the market soon because it’s a bit of a distraction from my regular client base!

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https://gomediamarketing.com/product/meta-retargeting-ads-walkthrough/