Hi Lawyers. Today I’m sharing 5 reasons why you should hire a legal marketing agency rather than doing it in-house! (hint hint) … oh and not to mention how much less it is than paying a law firm referral fee!

But first! Happy day to you! We’re up to our EYEBALLS helping you guys with your Social Media, Google, YouTube and Meta advertising and it’s really fun! Thank you for joining us on this journey!

Remember (message to those who are on the fence) marketing doesn’t cost you anything! It is the one thing that makes you money! When we do it right… we’re not an expense! We’re an asset! ​

Yes! It’s Mary Cary again, hello to all you 13,000+ amazing lawyers… it’s your legal marketing director, website developer and video production expert (and hopefully “muse” for marketing and streamlining your practice.

There are a few reasons why lawyers are hesitant about hiring a marketing agency, and one reason could be putting out the wrong message. A wrong message can be anything from an expensive mistake amounting to nothing, all the way to the other end of the spectrum where it can cause a lot of damage.

For one thing, there’s a lot to know about what is permissible by your Bar Association. Also there’s so much to understand about advertising policies on various platforms (so as not to get banned or ads pulled down after all the effort to create them), not to mention your agency being responsible for conveying your firm’s unique culture! (There’s a reason we call ourselves and agency. We literally stand for you.)

But once you and your agency understands what works, (by creating a document we call a Brand Bible with your specific rules), and the agency understands what’s permissible by the various platforms, you can trust us to work for you seamlessly and with great care for your brand.

Let’s look at several reasons why a law firm might want to consider hiring a legal marketing agency (like mine!):

1. Expertise: Marketing agencies specialize in creating and implementing marketing strategies. They have the knowledge and experience to help a law firm develop and execute a marketing plan that is tailored to its specific needs and goals.
2. Time-saving: Marketing can be a time-consuming task, especially for law firms that are focused on serving their clients and handling cases. By hiring a marketing agency, law firms can free up time to focus on their core business while the agency handles their marketing efforts.
3. Resource optimization: Marketing agencies have access to a wide range of resources, including skilled professionals, technology, and data. This can help a law firm optimize its marketing efforts and get the best results possible.
4. Cost-effective: Marketing agencies can often provide a more cost-effective solution than hiring in-house marketing staff. This is because agencies can offer economies of scale and shared costs across multiple clients. (Also less than if we are a law firm and referring them to you)
5. Fresh perspective: Marketing agencies bring a fresh perspective to a law firm’s marketing efforts. They can provide new ideas and approaches that the firm may not have considered on its own.

Overall, hiring a legal marketing agency like GoMedia Marketing & Productions can help your law firm improve marketing efforts and achieve better results.

I hope this information is helpful. Stay engaged, and get to know us!

Reach out anytime by email with comments, ideas or questions: Mary@GoMediaMarketing.com (Here’s to your success!)