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LAWYERS: Are Talking Head Videos Best for Facebook Ads?

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Are you planning your talking head video shoot right now? Stop!

Today I’m talking about video again! In last week’s tip I was talking about using comedy in your ads, and how well it’s working. I shared our top mistakes so you can avoid the pitfalls.

This video contains usable tips, and an invite to a Free Facebook Ad Strategy Mini Course just for lawyers. Hi! Mary Cary here again, legal marketing specialist, helping law firms grow and streamline their practices since 2008.

STRATEGY: Personal Injury Ads say “Call Now” But What’s the Cost?

Personal injury lawyers are seen on TV all these years (if you’re old enough to watch cable TV) saying “CALL NOW”.

This approach to marketing doesn’t work so well on Facebook. These kinds of ads cost more! And in fact, they could be denied and pulled down off of Facebook because of their Ad Policies. There’s a more efficient strategy.

VIDEO PRODUCTION: Are Talking Head Videos Best?

Those kind of talking head videos end up being more expensive and take longer than some other approaches you might want to try. Here are today’s tips:

But we’ve tried lots of things that don’t work. So why not learn from our mistakes.

Why Talking Head Facebook Ads Are Expensive

TODAY’S TIPS
1. Look alike ads get missed in an oversaturated market
2. These ads are meant for TV running to a disinterested audience
3. You need to run them continuously to get any response and they also end up working to send clients to the bigger law firms in your area

If you have an idea you want covered that would help the community, let me know by responding to this email today.