Lawyers: How Google Maps is Valuable for your Law Firm
Before I jump into today’s tip, last week many of you checked out Trial Lawyer Chris Munley’s interview and Atlas Lawyers Conference (thank you!). Neither Chris or I make anything off the Conference. We are inviting you to come meet us in the real world (if you call Las Vegas “real”)… May 4-6.
Chris’s interview from last week:
Chris’s discount code for the conference:
And now… (insert deep announcer voice) on with our regularly scheduled valuable tip:
How Google Maps is Valuable for your Law Firm
Practicing law can be hard and intense, then you practically need to be a marketing and advertising professional… and understand Google Maps! Understanding Google Maps today is worth its weight in gold.
Some of you might be thinking “Mary…why do I need Google Maps? I can give them my address, and they’ll find their way to my office”.
Others might already realize that many, if not all, your clients are coming in through your top ranking google maps listing.
Often we do intake for clients, and one of our client friend’s Google Maps showed 32 answered calls yesterday. Add that up for a month of inquiries… well my clients are pretty darn busy right now. That is an example of a well-optimized Google maps listing.
STORY: Criminal Defense Lawyer Kev and Google Maps
So here’s a quick story about one of our clients, Kevin, a Criminal attorney. In terms of media and assets for marketing, Kevin has a website, and some videos on the top of the searches in YouTube, a Facebook page where we post every day, but he barely uses it at all, and a well optimized Google Maps listing.
Before Covid I had noticed 1000 average monthly searches for Kevin’s practice area on Google. I took note of because I thought that was a lot of people searching online for a criminal lawyer in this sleepy (and wealthy) area.
But Kev contacted me during Covid, worried because all his inquiries had dropped off. He wanted me to find out what had happened and help him correct the issue.
We took note of the fact that it wasn’t Kevin’s website that was a problem, it wasn’t his optimized YouTube videos, it wasn’t his Facebook page that made the inquiries drop off. It was his Google Maps listing. It wasn’t Covid that made that happen, his Google Maps listing had dropped to #7. This was very detrimental to Kev’s practice.
It took us about 6 weeks with a concerted effort to bring his Maps back up into the 3 pack. And today we’ve even gotten him to #1 under certain ideal keyword search results.
Answer: Is Google Maps Valuable for Law Firms?
So are Google map listings valuable for law firms? 100% valuable. Even the most “optimized” website is going to be below the ads, and the Google Maps. That’s just how Google Maps rolls when it comes to getting businesses in front of real potential clients these days.
It takes some work to keep your listing healthy, but if you’re willing to do that, you basically have free clients calling and messaging you!
(I always recommend having more than one way to get clients)… but Google Maps turns out to be one of the most valuable ways to meet new ideal clients without paying for marketing and advertising.
Yes! Online Course Will Show You How
I have a new Google Maps self study course with a FLASH SALE of $129 today at MaryCaryU.com. I may not perfect, but this course is exactly how I get each my clients top results.
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P.S. You sign one client from being in the Maps 3 pack that’s an amazing investment for you. And $129 for me … well…. that’s about the cost of 1/4 a bag of groceries, or a tank of gas where we live.
I’m excited to see you signed up for the course. I know it’ll be of value to your firm.
Want a subject covered?
- Email me Mary@GoMediaMarketing.com
Go Media Marketing has top class support, Ned helped me understand how using video matters. Once we grew bigger we had Go Media Marketing do our videos – & blog for us. Mary Cary came to film us in Nebraska and I also came out to film with GoMedia Marketing in Sausalito. I stayed in San Francisco. Thank you! Highly recommended!
I met Mary Cary when she was speaking at a Conference. She said YouTube was the 2nd biggest search engine in the world. I wasn’t utilizing the second biggest search engine in the world. We filmed hundreds of videos with Mary. She built our website when we had 2 employees, at this point in time, we have over 120 employees! Thank you!
I have worked on a number of projects with Mary. Mary built a stunning website for the San Diego market which she then search optimized. It was different and original rather than something cheap looking from an iphone. We wanted the ability to film anytime. Mary and her team came to us on site and built a video studio. She taught us about gear, sound, lighting, scripting, presentation and how to present on camera. When her program was completed she left the tools and know-how to produce professional in-house marketing videos for any platform at anytime. Mary is a pro and you will love working with her.
I have had GoMedia Marketing film engineering firms all over the United States for us all around the area of STEM Careers. We also have them build our websites and marketing strategies. Mary Cary went with a crew to film Dean Kamen and his young engineers in New Hampshire twice. We’re very happy with their kindness and help.
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