Hi lawyers! 👋 Today, let’s tackle the #1 law firm concern in marketing: When does a person become my client? 🤔

Welcome to my zoom room if you’re watching the video, and for you lovely readers… I’ve done my best to include most everything in the text version of this post. 📹📖

Today, I’m addressing frustrated law firms who expect immediate results from marketing. ⏳

Think of marketing like a conversation at a party; it takes time to build rapport before popping the big question. According to Tony Robbins, it takes over 17 exposures to your content for someone to take action, even if they desperately need your services. 💼💬

Billboards and TV ads have traditionally served as effective touchpoints, but as more firms shift to Meta ads and other platforms, the question arises: How much communication is needed for conversion?

In the video, if your’e watching it that is…. I’ll guide our video viewers through a sample of 17 touch points in marketing, outlining what content works and what to expect at each step. 📊📝

Remember, consistency is key. Law firms that consistently share their message across various channels tend to attract clients. 📢

Marketing is a marathon, not a sprint. Like any relationship, it requires time and patience. 🏃‍♂️💕

Now, as we’ve explored the marketing touchpoints, how will you structure your marketing funnel? Whether it’s billboards or interruption-based TV ads, patience is essential. 🌟

Thank you for watching! If you want to discuss your project, reach out to me anytime! 📧
Now that we’ve talked about the various touch points that people might see as they work their way through in your marketing tunnel, how might you set up your marketing funnel? Are you a billboard kind of lawyer? Do you only want to use interruption based TV style ads?

The main thing is to have patience with your marketing. It takes time and patience just like with any new relationship. Thank you for watching! If you want to meet about your project reach out to me anytime!