“LAWYERS: “How Much Should Legal Marketing and Advertising Cost?”
Lawyers! This video is about “How Much Should Legal Marketing and Advertising Cost?”
Of course marketing should cost nothing… it should be making your firm healthy and robust… but let’s talk numbers anyway!
Hi again… my name is Mary Cary, founder of GoMedia Marketing & Productions agency. I’ve been a marketing agency owner for law firms for over 15 years and usually have some really relevant information for getting you new clients! Thank you for joining me!
In today’s video:
- What platforms are used for successful law firm marketing and advertising
- How much time it all takes
- How much you’ll pay for advertising
- 3 good reasons to get started now
WELCOME
So before we jump into this topic every single week thousands of you open my emails. I wanted to thank you so much for spending a little time with me! It means a lot!
Most of you don’t watch the video. I know you’re readers so it all makes sense! But this week I’m off script a little and would love you to watch the video 🙂
Also, if you ever want to reach out to me… today’s video is in my “zoom room” – this is what it looks like and this is where I can meet you about your project.
We create the media and do all the marketing for law firms, coach you during your project, or create tutorial videos showing you how to do it all yourself.
Ok… let’s jump into this subject!
FOUR AVENUES FOR GETTING CLIENTS
There are 4 main avenues for getting clients other than referrals or lead gen companies.
- TV/Streaming
- Google/YouTune
- TikTok
- Meta
Each of the online advertising platforms have a free version and paid ads. For instance Google My Business maps listing is free and so is YouTube. But you can also pay for YouTube ads. TikTok and Meta (Facebook/Instagram) have free accounts too.
The paid platforms function very differently. There is usually a basic or what I call “dumbed down” version and a more granular version to create your ads. Both Met and Google have these options. I always recommend going with the more granular more difficult time consuming version if you want the best results! (Use “expert mode”)
THE COST OF ADVERTISING
First we need to talk about the time it takes to do your marketing & advertising. A.I. can really help speed things up! You can see a lot of these videos at GoMediaMarketing.com and click on the tab that says Tips Since ‘O8.
To create all your media, manage and update your website, and handle all your advertising if they’re really good at it, it takes about 72.5 hours a week.
So if you’re having two people do this work in house a marketing director in legal marketing is about $120,000 yearly and your marketing associate is about $65,000 yearly.
Agencies that I may consider our competition will charge you $6,000 monthly to handle all the work and this doesn’t include what you’ll be paying to the platforms where you’ll be doing your advertising. (We are less).
Your media usually is a separate cost; and also it’s a separate budget for the platform.
HOW MUCH TO SPEND ON THE PLATFORM?
I’ve had law firms spend $250,000 monthly on Google advertising all the way down to $250 monthly paid to the platform(s).
I recommend (if you want to go big) envisioning $12,000 monthly. Be sure you are not throwing your “hat into the ring” with an agency without experience. You should be making way more than this with the right marketing agency.
Start with a budget as small as the platform will allow and then ramp it up.
Remember marketing doesn’t cost anything when it’s done correctly!
3 GOOD REASONS TO START NOW
- When you work with a firm like mine; we want to keep you happy and signing clients for as little as possible! That’s our job security!
- It takes time to get set up. You don’t want to start when you’re desperate for clients.
- Turn it off when you’re busy! Turn it up when you need more! A winning strategy is something you can ramp up!
My life’s work has been helping lawyers. My friend Bob’s wife was killed by a drunk driver long ago. His case was not handled correctly. I want to work with lawyer who will go to the mat for guys like Bob.
Sometimes we have room for a couple more law firms. We charge about 1/2 what other agencies charge but we will love you twice as much if you’re a real lawyer who will handle cases like Bob’s. We like bringing in clients… lots of them … for lawyers who really go to the mat for people like Bob!
If you need help don’t hesitate to contact us at GoMedia Marketing & Productions. Our team of experts is ready to help you create high-quality videos that will generate leads and increase your bottom line.
