Lawyers – How or why does blogging still help you get cases?
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Hope you’ll excuse me, I’m a little “punchy” because we’re in the midst of being quarantined for 102 days here in California! But I’m still here thinking about my lawyer friends, and how you can meet new people who need your help.
For all my years in legal marketing, one of the most important things you could do is to blog or write helpful articles. This would get you top search results and clients.
These articles would utilize keywords in Google’s recommended places in your post. In order to hope you’d rank well, you’d post it on your social media pages, and submitted the article to high quality news organizations, in order to get quality links back to your post.
This, (along with a pile of other things to do), would show Google your website has quality content worth ranking at the top.
Write the articles ON YOUR WEBSITE, then post them on your Google My Business page too (do not underestimate Google My Business).
Please watch the video for my quick top tips!
Need help? Here are some of the things we’ve taught to law firms:
Practice area strategy
Social media advertising
Opinion documentary films
Day in the life video production
Search engine optimization
Website development / Google
Content marketing / script writing
Cloud case management