Hey Lawyers, this episode is how to use Avatars for Facebook Video Ads to meet new clients.

(By the way this is a “re-post” from earlier this Summer)!

Finding time to think about marketing and videos is hard when you have cases to think about. But the best time to think about your next steps, is when you’re busy.

I’ve been testing software to make law firm marketing cheaper and easier.

WHAT IS IN THIS EPISODE?

• What can go wrong with law firms using avatars on Facebook ads
• Benefits of avatars with Facebook ads, and
• How much you’d pay for video Avatars

Law firms find remarkable success when they’re willing to create a lot of video follow up ads on Facebook.

But when you’re on camera you need:

• wardrobe
• make-up
• be at your best
• crew
• gear
• studio
• post production
• editing
• uploads
• download
• embed codes

The whole process is a lot of time, talent and effort.

What Can Go Wrong with Avatars on Facebook Ads for Lawyers?

You must understand before you get started, that Avatars on video for law firms are brand new. No one has data about how they’ve performed with Facebook Ads yet.

Avatars can be stiff, inflections aren’t always right, they’re not as emotional as a real person. They might pause, or nod their head when it doesn’t work. At times, this has been true when I hire actors as well.

AVATAR SCRIPTS:

AVATAR SCRIPT (English): Getting injured is scary. Getting the right lawyer matters. Download a free ebook called “How to Hire an Injury Lawyer” and find out why experience matters. You only have one chance to get it right!

AVATAR SCRIPT (Spanish): ¡Lastimarse da miedo! Obtenga un libro electrónico gratuito llamado “Cómo contratar a un abogado de lesiones” y descubra por qué es importante la experiencia. ¡Tienes una oportunidad de hacerlo bien!

What Are the Benefits for Law Firms?

The production is stellar, and your avatar speaks Spanish! Both those things save lots of time and money.

With most practice areas, clients are on the fence. Receiving a series of 20 educational follow up video ads from your law firm is extremely valuable to them and to you.

Law firms find that Facebook denies lawyer ads every day. Reshooting video is expensive, time consuming, and takes the “steam” out of your project.

Now with Avatars you don’t need to reshoot if scripts trigger a Facebook Algorithm denying ads. There is no video shoot! It’s all software, and your Avatar is always ready with hair, make up, lighting and wardrobe!

RECAP:

Creating many follow up ads is crucial for Facebook Ad campaign success. Often, lawyer ads are rejected because of Facebook algorithms. With AI we can inexpensively and quickly create and recreate videos.

Your avatar can work 24/7 while you go back to practicing law.

Interested in chatting about all this? Email me anytime Mary@GoMediaMarketing.com