Hey Lawyers, this 3 part series is about utilizing avatars for a variety of video styles to save a lot of time and money. This is about how to use avatars for email automation to grow and streamline your practice.

Technology can be a real hair puller, but when you get it to work for you, then it can become a seamless part of your operations taking over lots of the work that otherwise took lots of smart talented people.

I’ve been testing software to make law firm marketing cheaper and easier.

What’s In This 3 Part Series?

In this 3 part series I’m talking about how to use avatars for your videos. Episode one was Avatars doing your Facebook Ads, and today is Avatars on video utilizing email automation.

What’s In Episode 2?

• How to use email automation
• Benefits of using avatars on video with email automations
• What can go wrong with avatars, and
• Pricing

How to use email automation to scale up your law firm

Email automation with video is powerful. Say someone signs up with an email on your Facebook Ad or website, that person most certainly needs educational content. Emails go out automatically sending videos helping them off the fence.

Email automation with educational video also helps clients after they sign up. Case managers send triggered emails keeping them abreast about where they are in the process of their case.

Benefits of Using Avatars with Email Automations

Using automation makes so many processes hands off, but now you have an avatar to deliver your video message.

When you need to update your videos, you won’t need a film crew, studio, wardrobe, hair and make up, post production, or being in the right frame of mind. You don’t even need an actor.

Your Avatar is always ready and always looks polished and professional sporting your brand.

What can go Wrong with Avatars in Email Automations for Law Firms?

Your Avatar will need the right scripting for the desired result. Obviously, like any kind of persuasive writing, your Avatar isn’t going to write your scripts!

Avatars can be stiff, inflections aren’t always right, they’re not as emotional as a real person. They might pause, or nod their head when it doesn’t work. We do have some control over this, I don’t see it as a problem for this style of video. Let’s look at my sample and you can decide for yourself:

How Much Would Law Firms Pay for Avatars with Email Automation?

Email automation is a great way to pull viewers off Facebook and into your email provider. Further, data shows getting their email address is crucial for advertising at the lowest cost. 

There’s Mailchimp, Constant Contact, Salesforce, AWeber, ActiveCampaign, but whichever you use the price will vary. Mailchimp starts at $17 monthly with the automation feature today.

Want us to Create Avatars for You?

If you’re interested in video avatars, we’ll create videos for your email automation series based on our successful track record. For $399 monthly, we write scripts, brand the videos for your firm, and send you 10 videos the first month and 3 new videos monthly thereafter. That’s $159 per video.

RECAP:

How would you use Avatars for Email Automation to scale up your firm? With Facebook ads or on your website or Google maps get their email in exchange for a series about how or why hire a lawyer.

Send a series of emails with videos that educate your potential clients. Using email automation is hands off, and having your avatar on video means quickly creating those videos with the right message in more than one language.

Having videos with the right message is a huge component of success with Facebook advertising and email automation. Your avatar can work 24/7 while you go back to practicing law.

In next week’s video, E3: I’m sharing “How Law Firms can use AI Videos for Training your staff. (to scale up your law firm)” Reach out with questions, inspiration or ideas by emailing me Mary@GoMediaMarketing.com