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LAWYERS: What’s the Easiest Practice Area for Facebook Ads?

Is your practice area suited for Facebook Ads? (It’s not only for personal injury)

In last week’s tip I was talking about an oversaturated market and how using the “talking head” video approach can be expensive.

This video contains usable tips, and an invite to a Free Facebook Ad Strategy Mini Course just for lawyers.

Hi! Mary Cary here again, legal marketing specialist, helping law firms grow and streamline their practices since 2008.

What is the easiest practice area for Facebook Ad Success?

Marketing 101
When I studied many different forms of Marketing, I realized that you certainly can’t use the same approach for all practice areas.

Your clients are in an entirely different frame of mind depending on what they need you for.

Why Are Some Practice Area’s Harder to Market than Others?

For instance if you are a personal injury lawyer and the insurance industry has gone out of their way to make you think they have you covered, or that your potential clients should be guilty to even think of talking to a lawyer, you have an uphill battle in marketing. Your potential clients need educating.

Whereas if you have a practice area where they already know they need help and it’s urgent for them, meeting that potential client will be easier and Facebook will work faster and easier.

Top Practice Areas for Easy Facebook Success

QUICK USABLE TIPS

  • Understand the mindset of your potential clients before you start

  • Do not use TV tactics online. In other words, use well formed educational concepts. (Usually only potential clients will watch an educational lawyer ad, and you can re-target those who are interested)

  • If you’re using videos, make them long enough to bestow really valuable information to your potential clients

So what is the easiest practice area to get clients on facebook? Practice areas where they know they need a lawyer and it’s urgent! (Facebook is great for potential clients who need more educating too! It’s just not as easy.)