LAWYERS: Why is Retargeting Potential Clients Worth So Much?
https://gomediamarketing.com/product/meta-retargeting-ads-walkthrough/
Hey Lawyers!
Hello again… it’s me, Mary Cary, your friendly marketing director and creative asset builder. I love helping you grow your law firm 🙂
Today’s content is “Three Examples Why is Retargeting Potential Clients Worth So Much.”
Well, in case you haven’t noticed it, marketing is so different than practicing law. I am hoping this helps shine a light on how to grow your law firm into the biggest firm in the country, or just keep you rolling along in a comfortable way!
We work with law firms of all sizes and I try and make this content fit you wherever you are in your law firm journey!
So let’s talk about “retargeting!” Do you have a website? Let’s just start there! Retargeting makes all your assets worth more money!
Today I’ll explain what retargeting is, and give you some examples about why it’s so valuable to you as a law firm owner.
Also today (for a super-limited time), I’m offering a tutorial video walkthrough showing you exactly how to do this re-targeting process yourself using Meta Ads for only $19.95.
I have never offered a tutorial series at such a low price, and will not leave the tutorial video live for long; this is because my main focus is on our beautiful lawyer client base… (if that’s you – thank you!).
Meta Ads Retargeting Course Link (Get it while it’s hot!)
https://gomediamarketing.com/product/meta-retargeting-ads-walkthrough/
And now back to your valuable free content!
Overview
What is Retargeting? You may have clicked on a super cool pair of cowboy boots and the next thing you know that same pair of boots keeps showing up everywhere! It can be a nice reminder; or kind of irritating!
Why Retargeting is Important
According to Mailchimp, 97% of people who visit your site for the first time leave without reaching out to you, and then they’re lost forever. Unless you can bring them back.
But this also means that when they see an ad, even if they’re interested, they will not reach out to you until they’ve seen your content “17 times” (according to Anthony Robbins – and personal experience).
Before someone decides to work with you, they need to feel like they know you.
Retargeting builds visibility for your law firm, allowing you to reach an audience that has already expressed interest in your services.Plus, it’s a lot more cost-effective than other types of advertising.
But in my experience both Meta and Google Ads are steering you away from true retargeting so they can serve your ad to more people and they can make more money!
Google and Meta don’t need more money! Retargeting is really cost effective, but they don’t make it easy to see how to do it. This is why I am offering an online course that goes with this free content.
Meta Ads Retargeting Course Link
https://gomediamarketing.com/product/meta-retargeting-ads-walkthrough/
There are a lot of examples for retargeting and in my tutorial video you’ll learn how to retarget 5 different ways! So let’s jump into this free content and look at Website Retargeting first:
Example one – Website retargeting
So in Meta ads which is Facebook and Instagram, we can retarget in a lot of ways! I use Meta retargeting ads to reintroduce people to you who have visited your website.
What makes this really powerful is this: Close your eyes and imagine now that you are paying to have a Google Ads campaign going. (The reason you might want to close your eyes, is because know a firm who is paying $250,000 monthly for Google Ads! You might even want to sit down).
So, in most cases with Google Ads, you are sending people to your website. The value added here is that with them needing to see your content 17x or more, now those same visitors will see new ads on their Facebook and Instagram!
Example two – Video retargeting
We run a wide variety of video ads on meta. Video ads give us a lot more data than text or image ads.
When retargeting in Meta, we can choose all the videos we are running and retarget people who have watched some portion of those videos.
For instance, in one case we’re running a funny ad that pokes fun at lawyer marketing in general, (it’s a crazy Pirate!) … and then the next ad they get is a very heartfelt, educational and serious ad about our passion for helping. This helps them know our brand better and what we stand for.
Example Three – CRM retargeting
Another way to address retargeting is to download email addresses you’ve collected. Maybe you use FileVine, Salesforce, Mailchimp, or another CRM.
In this case you can upload all of your email addresses to the Meta Ads Manager and retarget these folks with a new ad that fits your branding (I like educational videos myself).
But you might be thinking that most of the people in your CRM are either existing clients, or former clients. That is true! That’s ok… these are people that will refer your services to their circle of influence.
So how does retargeting get you the ideal clients?
In this content I purposefully use the word “ideal”…
If someone interacts with your content they are interested and instead of them slipping away to your competition, you have a real chance of bringing them in as an ideal client!
Here’s the takeaway
According to Mailchimp, 97% of people who visit your site for the first time leave without reaching out to you, and then they’re lost forever.
Also, People need 17+ times seeing your content to reach out. This is why retargeting ads can come in really handy, these ads are less expensive (when you do it right – check out my tutorial for only $19.95) and reach people who have already shown an interest.
So, if you want a current walkthrough of the Meta Ads platform; I have just created a Tutorial video that will be live for a short time on my website Called “Get Ideal Clients – How to use Meta Ads for Retargeting.”
I did this because “retargeting” is a bit of a nerdly subject in marketing. I had always wondered how to do it myself wayyy back in the day. This is not easy or straight forward, but brings the cost of your advertising way down. In fact, retargeting makes all your advertising worth so much more.
Final Thoughts
Finally, think what a client is worth to you? Well the price of this tutorial is about worth an ear of corn here in California where I live and work!
It’s so easy to get this valuable tutorial, simply go to GoMediaMarketing.com/Shop and purchase this course.
Next you’ll get a PDF with the links you need to join me. It’s well organized and should help you a lot to make your ads less expensive, and content (like your website) that much more valuable.
Thank you as always for giving me a lil’ piece of your time today!
I love and appreciate you guys more every day, as I’m in my first class studying pre-law (business law), I used to be a legal secretary, but examining legal concepts is very different than being a secretary or marketing a law practice. I just finished my midterm… and this week’s class was Anti-Trust and Employment Law. I admire you for having this kind of brain!
