Hi Lawyers! This is part 3 in a 3 part series about “How to meet clients on Facebook” and this video is “How to Create the Right Videos for Successful Law Firm Facebook Ads”.

Thank you again for giving me a few moments of your time. I hope this content helps you see your practice in new ways and inspires tremendous success!

If there’s a subject you want me to cover, or you’d like to be interviewed about your practice so you can help the lawyers who enjoy this content, please email me anytime Mary@GoMediaMarketing.com. 

Also, this is the last in the Facebook series so if you want my Masterclass for 40% off please jump in today with the coupon code MeetClients3.

And now let’s jump into this free valuable content!

Sometimes figuring out the best way to get clients with all the options these days can be tricky. Most of my clients want the cheapest easiest way to get the most clients! 

What’s in This 3 Part Series?

• The first post was Facebook Ad Strategy when they’re urgent and ready to sign
• The second post was Facebook Ad Strategy for following up (for those on the fence)
• This post is Facebook Ad Video Strategy because all video doesn’t work

Because I don’t want to leave you hanging, (one more quick selling moment apologies… but this class is so cool)… with Facebook being so much more complex than you’d imagine, we’re going deep into the cheapest way I’ve learned to get clients on Facebook for law firms today, I’m offering you a discount only available until July 24th which is my last discount for this one of a kind Masterclass course that will walk you through Facebook Ads step by step. (Best return on investment!)

What was in Part 1 and Part 2 of this Series about Facebook Ads?

In the first 2 parts of this series, I outlined 2 strategies.

Strategy One was for practice areas where they urgently need a lawyer and they know it!

Strategy Two is where they need more educating and follow up.

But no matter the strategy, what video content actually works to get clients on facebook? Not just any video will work and you might be surprised!

Facebook Ads are Not Lawyer TV Commercials

Many of you might produce TV ads, and I’ll venture to say all of us have seen lawyer TV ads.

A short while ago I was in a hotel in Pennsylvania watching cable TV for the first time in a while, and it was surprising how many ads run for lawyers. I produce TV ads so I was going crazy critiquing them all! (that’s another story)…

And lots of lawyers who come to me for video production (and I’ve directed, written and filmed thousands of lawyer videos for just about purpose), want something kind of TV-like. But I’m here to say save your money and do this right if you want clients. 

What’s the right Content for Law Firm Facebook Video Ads?

Facebook is not TV. TV ads do not work well on Facebook.

TV ads are usually 30 second spots. They often can (and probably should be) entertaining.

But Facebook ads, generally should not be short or entertaining… Unless your goal is entertainment.

But if you want clients and you haven’t been on TV for years, stick to educational.

What length for Law Firm Facebook Video Ads?

So TV spots are usually 30 seconds. I would steer clear of the 30 second mark at all costs.

If your ad is 30 seconds, it gets skipped over by even your potential clients. (I have the data to prove this)

My theory is that we’ve been programmed to feel like it’s advertising at 30 seconds.

What content for Law Firm Facebook Video Ads?

Online videos ought to run longer. In fact, the best performing Facebook ad of all time I wrote and directed, was nearly 2 minutes long.

It wasn’t entertaining and it addressed what people should do next when needing a lawyer in that practice area.

And in my 2nd video in this series, I talked about your creating lots of follow up. That content needs to be highly educational. There’s so much they do not know about what you do, or what they are up against. This is your chance to build trust by sharing the behind the scenes that they don’t have any clue about.

One of my favorite videos for a bicycle accident attorney in California was where I filmed the victim of the accident.

After interviewing him for a bit, I got out of him that he had no idea that his own health insurance company would take part of his settlement.

This was something that experienced lawyers would know about and they’d fight to help keep more of the settlement in his pocket.

Who knew? Most people don’t know a lot about what you do and what they’re up against.

So Lawyers…. make your videos accordingly!

Let’s Recap

How do you create the right videos for Facebook Ads?

• Make videos longer than 30 seconds
• Don’t worry about making your videos less entertaining
• Be sure you create educational videos that help them understand what to do next (and what they’re up against)

​Next week is a new subject.

If you’re not killing it on Facebook, please go now and get my Masterclass (coupon code MeetClients3) while it’s still on sale.

​​Why do you need me to show you how?

The Facebook Interface is a “bummer” it’s made so they make the most money and creating the best ads for law firms is difficult.

​​I want you reaching the most clients for the least money. Teaching you, and carrying out your video production and marketing on all platforms has been my career since 2008. (14 years) And before that I was a law firm office manager and legal secretary.

​​Let’s educate folks up against a government, or an insurance company about the hidden pitfalls.

Now please go get my Masterclass (coupon code MeetClients3) while it’s still on sale.

Start reaching and helping more people like my bike accident victim.