LAW FIRM “FACEBOOK/INSTAGRAM ADS” TRAINING-VIDEOS (FOR A VARIETY OF PRACTICE AREAS)

Direct link to this video: https://vimeo.com/589079262

How Are Facebook (and Instagram) Paid Ads Valuable for Your Law Practice? (Learn More)

Getting clients on Facebook and Instagram with paid ads is the new frontier!

After taking this course, you’ll know how to create a steady flow of low cost ideal clients.

You’ll be learning both Facebook and Instagram advertising, because they both use Facebook’s interface to build ads.  So, Facebook and Instagram (for the sake of this article) will be called “Facebook”.

I can’t wait for you to find peace of mind and satisfaction knowing your practice will remain healthy for years to come (even when Facebook changes something — which they will).

Being in the Google Maps 3 pack is the ultimate, but guess what? Only 3 can get to those coveted Google positions; and you need to be in a big city that has lots of people looking for your help to find value.

With Facebook Ads, you’re not confined to your geographic location. If you live in a small town, heck… you can blanket the whole State where you’re licensed.

Facebook ads is the wild west without much competition.

But there’s a good reason why there’s room for your law firm to get clients on Facebook.

Seize the moment

If you’re old enough to have lived through a few trends, and seen lots of marketing drop off (like TV) you know you should “get in while the getting is good”.

But a lot of law firms are scared of marketing. First off, going to law school makes us skeptical, marketers can be like snake oil salesmen, and sometimes marketing doesn’t work.

Optimistically trying hard and having marketing that doesn’t work, (even once), can be enough to deter you completely.

There are so many steps involved in successful marketing. Ask yourself, did you have an expert take you by the hand and help you learn it step by step?

I’ve been regularly signing clients on Facebook for a total cost of under $25.00 for each signed ideal law firm client. We sign them for much less once we’re rolling along (average $8.58 each).

Ok, this seems like a no-brainer… but for you “number people“…

If a client is worth $2,000 (for example), and you are signing clients for $25.00 each, you’re paying 1.25% of the case to Facebook for your marketing.

Don’t quote me… this is probably negotiable, but I think with a typical lawyer to lawyer referral, 33.33% of your lawyer fees go to the referral firm.

And then having us do this for you is cheaper than lawyer referrals (but doing it yourself is by far the best bang for your buck).

This is a whopping return on your investment. Plus you’ll know how you did it.

It seems like cutting out the middle man is a good plan.

But you and I both know if Facebook CAN make it more expensive… Facebook WILL.

Now is the time to seize the day!

Have you heard Facebook Ads DO NOT work?

This is true if you miss even one tiny step.

Facebook can be a real “hair-puller.” Facebook has a complicated interface. I feel sorry for anyone starting at square one. 

Anyone who says Facebook Ads don’t work simply didn’t go the extra mile. Facebook is not easy!

Ads get denied and whole accounts get pulled down every day. It’s no wonder people give up on Facebook! It’s a huge pain (without guidance).

My theory is no one working for you on a salary, or hourly wage, is going to care enough to figure this out.

Further, even a seasoned law firm marketing agency will not know how build this complex strategy (that actually works).

That’s because at the time I built this strategy, I was going through a lot, and in some ways life depended on Facebook Ads working.

THERE IS GOOD NEWS: This rumor that Facebook Ads Do Not Work means there’s NOT a lot of competition. Facebook is not oversaturated. This makes Facebook Ads extremely valuable!

Why/How Did I Go About Making Facebook Ads work for Lawyers?

Why? My life has depended on your success! This is my life’s work (other than shredding on lead guitar).

I raised both my children being sure to keep my lawyers’ practices happy, streamlined and growing.  I’ve been in legal services my entire adult life.

How? I started cracking the code on Facebook in 2017 paying for it myself on behalf of a skeptical law firm who now reaps the rewards. (He pays his own Facebook ads now! And I love that firm for being a part of my life’s work.)

Further, my law firm client relies heavily on our TV ads, and I knew we needed another source.

It took me 2 years of embarrassing failures, stress, agony, denials, and accounts taken down, to create this strategy.

Now I get to see it work in the most beautiful way.

Think of all the folks you are going to be helping!

There is nothing I want more than for you to succeed and tell your friends!

It’s important you meet new clients and keep our justice system alive.

And today I am saving you all that Facebook anguish with this Masterclass.

What Will You Get From This Masterclass?

In music they say “those who can: do – and those who can’t: teach”.

This isn’t true! I love teaching and I do it well. I’m always learning new things and open to input too!

I’ve taught 100s of law firms (and lots of guitar students too). My courses give you the real deal, I’m encouraging and personal. I love legal marketing so I like to make the whole thing fun.

I teach law firm marketing by speaking at conferences like M&L Legal Marketing Management, Legal Marketing Association, International Legal Marketing Tech Conference (in Shanghai), Atlas, Mastermind with Ken Hardison’s Pilmma, Association for Justice, through my tip video blog, and online courses.

I come to your firms in person teaching your staff how to create media, build video studios, websites, Google Maps, SEO, run ads on many platforms — (and so much more).

I’ve been in legal services, first as a receptionist (when I was in school), then intake, litigation secretary and office manager. Now I’ve been teaching law firms how to grow and streamline their practices with GoMedia Marketing & Productions since 2008. 

What will you get? All this experience at one low price.

Learn Facebook Ads Fast

Would you tell me law school is fast and easy? Most of you would not.

Facebook is hard, (it’s not law school), but even going through every YouTube video related to Facebook Ads did not make it work to get clients for lawyers. And I felt an urgency for my clients like you. 

Even my training at Wharton didn’t have anything to do with creating this successful strategy.

Yes, I’m embarrassed to say it took a couple of years to get this right. I learned it in the school of hard knocks.

So many times I walked into one of the rooms at my studio, and Mycah (marketing manager) was pulling her hair out.  One look at Mycah, and I knew it was Facebook she was working on. Poor thing would be so frustrated.

Finally I got a candy jar so sugar could drive the long Facebook sessions. (We’ve since weaned ourselves!)

I’m not going to hide the ball about how hard Facebook can be… sometimes it took two of us sitting in one chair for hours to finally get it right.

But you can skip past all that frustration and the years of work.

I’m not wasting time in these training videos. I’ve learned a lot about how to keep your staff engaged. Even old-school universities are online now, and the tenured pontificating is too much. 

You want to know exactly what to do not tricky theoretical jargon/rhetoric.

I stay up with my own education – I’m always learning and in turn making the courses here better.

With these step by step training videos, I’ll walk you through the ‘thought process’ and the ‘actual interface’ sharing my experience getting real clients for real lawyers.

In this series you and your staff will take the easiest, most effective route to success! I share exactly how to get clients for years to come, even when the Facebook Interface changes.

I love automation so you can let it all work for you.

When would you ever find a seasoned marketing director who will take you by the hand and show you the ropes step by step behind the scenes?  

Where would you find a seasoned law firm marketing director who will show your entire law firm how?

Take this opportunity today!

Get the course and download the files while you still can.

(I’m happily working on building our family referral firm and will likely not keep my tips available… especially in California.)

You will NOT find this unique investment elsewhere. 

QUESTIONS TO ASK YOURSELF RIGHT NOW:

• What is a client worth to my law firm?
• Would one client more than pay for this course?
• What is knowing how to get clients for years to come worth to my law firm?
• What would happen if I realized my dreams? (take a moment)

With love, (and genuine excitement) for helping more people,