PART TWO: GET IDEAL LAW FIRM CLIENTS – HOW TO USE META FOR RETARGETING
WHAT IS RETARGETING?
According to Mailchimp, 97% of people who visit your site for the first time leave without reaching out to you, and then they’re lost forever. Unless you can bring them back.
But this also means that when they see an ad, even if they’re interested, they will not reach out to you until they’ve seen your content “17 times” (according to Anthony Robbins).
Before someone decides to work with you, they need to feel like they know you.
Retargeting builds visibility for your law firm, allowing you to reach an audience that has already expressed interest in your products.
Plus, it’s a lot more cost-effective than other types of advertising. After watching this tutorial, and you build your retargeting ads (in Meta) you’ll be able to retarget your ideal clients so that your advertising dollars go a lot further!
Get creative! I’m excited to know how this goes for you too!
WHAT YOU WILL LEARN:
1. Learn to Retarget:
- Website visitors
- CRM (client lists)
- Video viewers
- People who filled out a form
- People who engage with your meta pages
2. Build your Retargeting Ad:
Next we’ll build your retargeting Meta ad (just the way I have been building them for law firms since 2016).
Let’s get started!







