Why Branding Matters with Law Firm Video Production

Someone in my marketing agency said I was getting kind of serious lately!

Upcoming videos include a lot of data. I love data! However, this tangible information is delivered with a furrowed brow.

Today I’m being a little more silly. So we… (me and myself) created you something lighter to illustrate why branding matters with your video production!

As usual, these mistakes are ones we made so long ago. I hope you’ll enjoy this short video.

Lawyers! Mary Makes a Mess of our Brand with Too Much Creativity

Mary One: Lawyers! Today’s about why branding matters with law firm video…. (2 walks in) Hey? Whose this? (points back)
Mary Two: I’m you with a different brand … I’m thinking We need a little color around here!
Mary One: A brand consists of a lot of things including what you look like on video.
Mary Two: Yeah… (arms folded) you usually don’t allow much color for these lawyer tip videos… do you?
Mary One: Oh (look at self)! But when viewers see this “look” – they know its me.. Er… us… well not you…
Mary Two: Look… we’re actually standing on a green screen here…
Mary One: yeah that gives us a lot of flexibility in post production we can put anything behind us…so for law firms I sometimes use a courtroom
Mary Two: Then why not put something a little more fun for our videos? … like this! Or this… or…
Mary One: OH! Let’s put that back. Marketing is serious. What if my lawyers don’t have any clients?
Mary Two: Yeah they do have a serious subject matter, but come on Mary, marketing can be a little more fun!
Mary One: ok.. So let’s talk about some of the things that go into a law firm brand like…
Mary Two: The tone of your message and your demeanor (being silly)
Mary One: Colors that match all your other assets.
Mary Two: The backgrounds behind you in your video… (start changing to court rooms)
Mary One: Right because the sound is often turned off. You want your video to represent what you do… (Look at other me) and we don’t practice law so…
Mary Two: And fonts … I love fonts…
Mary one: …and a font in your video should match your brand.
Mary two: And Lower thirds!
Mary One: Yup lower thirds… and Your brand is also about the Opener and closer sections to your videos…so…
MaryONE and Mary TWO: A LOT GOES INTO YOUR BRAND – JINX!
MaryOne – You owe me a diet coke
MaryTwo: Diet? I like sugar
MaryOne: We’re not eating sugar remember
MaryTwo: oh fine… I think you’re getting old on me …
MaryOne: How can that be we’re the exact same person?
MaryTwo: We’re not the same person…

• Want a subject covered? Email me Mary@GoMediaMarketing.com