Video Retains Their Attention Better than Text
In 2016, retention rates for video content far outpace text-based content, it’s clear that video is the preferred online communication.
- MARY Now share your expertise, what did you do to solve the issue. What can you tell them that they may not know at this stage to help them through? This is also a place where you can educate them about what they may need to know.
Talk to One Person
Always talk to one person. When your potential client is watching your video you want to speak as though you’re right across the table.
Remember, Tell Them What to Do Next
Here’s a tip I use with most of my law firm videos. Tell them in real language what will happen next if they contact you. Using words like “free consultation” sounds salsey. When I film this part of your video, I usually take the you off camera, and record your audio. I sit you on a couch and ask you about 5 different ways. “What would happen if I contacted your office?” Then in a very real and personable tone you’ll actually tell me. This always comes out sounding more natural.
Unlike Most Advertising – You Don’t Pay Every Time it Plays!
The beauty of online video, besides the fact that you don’t pay to have it play, is that your potential client has the opportunity to already know you and trust you before you meet them. Click through to the next video where we’ll set up your production and then get you on camera Thanks for watching and I’ll see you in the next video…