Why Use Google Pay Per Click if It’s More Expensive?

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Lawyers – do you want more clients? Why would you use Pay Per Click if it’s that much more expensive than say Facebook ads?

[Marketing Jargon Alert] – Ok, maybe that entire sentence needed more explanation. So “pay per click” aka PPC in the most basic explanation, is where we pay search engines to place your ad at the top of a certain search phrase for some percentage of time.

Between July 6 and Sept 8 2020 we got 513 leads for a law firm through 2 different avenues.

On Google PPC, the leads average cost were $32.02 and on Facebook $9.66. I did not recommend that we discontinue PPC but I do want more budget in Facebook because it’s working better and for less money.

Facebook has a feature where we can message with potential clients 24/7 whereas Google PPC, we are paying for them to click on something only. In Facebook they take action which means we can screen them.

Now Google My Business has a new “experimental feature” released in some areas, that allows people to message with you directly through the Google maps listing. I’ve also noticed that Google prices for PPC are coming down. So the “jury is out” on how low we can get our cost per client with PPC.

Besides all that it’s worth being on more than one platform to ensure you always have a way to get clients even if one platform is slightly more expensive.

Need help? Here are some of the things we’ve taught to law firms:

  • Practice area strategy

  • Social media advertising

  • Television advertising

  • Video production

  • Opinion documentary films

  • Day in the life video production

  • Search engine optimization

  • Website development / Google

  • Content marketing / script writing

  • Cloud case management

  • Streamlining processes

  • Virtual help

Meet some of Our Client Friends 

A Few Testimonials

I have worked on a number of projects with Mary. Mary built a stunning website for the San Diego market which she then search optimized.  It was different and original rather than something cheap looking from an iphone. We wanted the ability to film anytime. Mary and her team came to us on site and built a video studio. She taught us about gear, sound, lighting, scripting, presentation and how to present on camera. When her program was completed she left the tools and know-how to produce professional in-house marketing videos for any platform at anytime. Mary is a pro and you will love working with her.

I met Mary Cary when she was speaking at a Conference. She said YouTube was the 2nd biggest search engine in the world. I wasn’t utilizing the second biggest search engine in the world. We filmed hundreds of videos with Mary. She built our website when we had 2 employees, at this point in time, we have over 120 employees! Thank you!

Neil Woods, Woods & Woods - National Veteran Benefit & Personal Injury

Go Media Marketing has top class support, Ned helped me understand how using video matters. Once we grew bigger we had Go Media Marketing do our videos – & blog for us. Mary Cary came to film us in Nebraska and I also came out to film with GoMedia Marketing in Sausalito. I stayed in San Francisco. Thank you! Highly recommended!

Dan Friedman, Friedman Law Office, - Nebraska Personal Injury

I have had GoMedia Marketing film engineering firms all over the United States for us all around the area of STEM Careers. We also have them build our websites and marketing strategies. Mary Cary went with a crew to film Dean Kamen and his young engineers in New Hampshire twice. We’re very happy with their kindness and help.

Cindy, Capstone Technologies - San Francisco

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