Today I’m talking about how to capture those who don’t respond right away to your ads.

[Marketing Jargon Alert] – Each blog post I try and explain some marketing jargon lately! Today I don’t think there is any. Please reach out if I’m speaking a foreign language and you need an explanation.

What if you’re spending money on marketing and you feel like no one is responding?

It is true that there are a type of potential client who will look at your Facebook ad, or hear about you from a friend, but they don’t necessarily respond right away. But why not?

Maybe they’re not ready, maybe they ARE ready and they’re distracted by the next thing in their Social Media feed.

But for whatever reason they don’t reach out but they still can become your best client if you stay in front of them.

So how do you make sure they reach out to your firm and not someone else?

FOR THE LOVE OF DATA
In 2019 I put together a small test. I used Facebook lead ads and an email automation campaign that brought in 26 potential car accident cases for less than $5.00 per lead in 4 days.

Each person responded by saying they wanted to download a free eBook called “How to Hire a Car Accident Attorney”.

Then since we had their email now, we sent them an ongoing stream of really valuable educational information that could help them understand what they’re going through, who they’re really up against, and the whole process.

And I recommended that the firm call them immediately when people sign up for theBook. (Now we do this for our firms)

What’s the take away? Sometimes we get “ghosted”. 

But even if they don’t answer your phone call, or respond right away, those leads are now in an automation email campaign that continues to reach out to them so they will not lose track of you in the “noise”.