What Happens if Clients Dry Up?

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Lawyers – do you like marketing? Do you want more clients?

What happens if your source for clients dries up? What are some ways to protect yourself from that happening?

[Marketing Jargon Alert] – What’s the diff between Marketing, Advertising, PR and Sales? Marketing is the top tier who identifies your needs, strategizes and determines best avenues. Advertising, PR and Sales can be components of marketing.

I LOVE NUMBERS
Between June and September 2020 we got nearly 500 new leads for one of our small law firms. They’re very busy and happy! Most advertising can be tapered down if you get too busy.

So what happens if your only source for clients is drying up?

Maybe you have a lawyer who refers clients to you, or you use TV to get clients – and TV has dried up completely in your area? What then?

I always try and keep my clients on more than one platform.

WATCH YOUR NUMBERS TOO
We keep close track of the data. And companies like Google do not make it easy for me to see what we’re spending “per lead” – but it’s very important to get those stats, and keep calculating them to see if something is changing.

  • TIP: As you go along, every month check to see what you’re spending per closed matter. This kind of research takes time, but it will keep you from getting surprised.

Like legal marketing? Check to see if this new course is right for your practice area (if it’s still available):

Need help? Here are some of the things we’ve taught to law firms:

  • Practice area strategy

  • Social media advertising

  • Television advertising

  • Video production

  • Opinion documentary films

  • Day in the life video production

  • Search engine optimization

  • Website development / Google

  • Content marketing / script writing

  • Cloud case management

  • Streamlining processes

  • Virtual help

Meet some of Our Client Friends 

A Few Testimonials

I have worked on a number of projects with Mary. Mary built a stunning website for the San Diego market which she then search optimized.  It was different and original rather than something cheap looking from an iphone. We wanted the ability to film anytime. Mary and her team came to us on site and built a video studio. She taught us about gear, sound, lighting, scripting, presentation and how to present on camera. When her program was completed she left the tools and know-how to produce professional in-house marketing videos for any platform at anytime. Mary is a pro and you will love working with her.

I met Mary Cary when she was speaking at a Conference. She said YouTube was the 2nd biggest search engine in the world. I wasn’t utilizing the second biggest search engine in the world. We filmed hundreds of videos with Mary. She built our website when we had 2 employees, at this point in time, we have over 120 employees! Thank you!

Neil Woods, Woods & Woods - National Veteran Benefit & Personal Injury

Go Media Marketing has top class support, Ned helped me understand how using video matters. Once we grew bigger we had Go Media Marketing do our videos – & blog for us. Mary Cary came to film us in Nebraska and I also came out to film with GoMedia Marketing in Sausalito. I stayed in San Francisco. Thank you! Highly recommended!

Dan Friedman, Friedman Law Office, - Nebraska Personal Injury

I have had GoMedia Marketing film engineering firms all over the United States for us all around the area of STEM Careers. We also have them build our websites and marketing strategies. Mary Cary went with a crew to film Dean Kamen and his young engineers in New Hampshire twice. We’re very happy with their kindness and help.

Cindy, Capstone Technologies - San Francisco

Have Questions, Ideas or Inspiration? Reach Out!

This form will email us Mary@GoMediaMarketing.com. If you need a faster response: (415) 302-6991

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