Lawyers – do you like marketing? Do you want more clients?

What happens if your source for clients dries up? What are some ways to protect yourself from that happening?

[Marketing Jargon Alert] – What’s the difference between Marketing, Advertising, PR and Sales? Marketing is the top tier who identifies your needs, strategizes and determines best avenues. Advertising, PR and Sales can be components of marketing.

I LOVE NUMBERS
Between June and September 2020 we got nearly 500 new leads for one of our small law firms. They’re very busy and happy! Most advertising can be tapered down if you get too busy.

So what happens if your only source for clients is drying up?

Maybe you have a lawyer who refers clients to you, or you use TV to get clients – and TV has dried up completely in your area? What then?

I always try and keep my clients on more than one platform.

WATCH YOUR NUMBERS TOO
We keep close track of the data. And companies like Google do not make it easy for me to see what we’re spending “per lead” – but it’s very important to get those stats, and keep calculating them to see if something is changing.

• TIP: As you go along, every month check to see what you’re spending per closed matter. This kind of research takes time, but it will keep you from getting surprised.