Why BORING Gets Clients for Law Firms

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Why does “boring” content get clients on video?

((If done right, the person who needs help will find your video anything but boring))

[Marketing Jargon Alert] – Content – adjective: in a state of peaceful happiness. Hmmm…. What I mean by “content” is everything from the script to the post production editing in your a law firm intended to get new clients.

Today I’m talking about what videos get you clients (online – which is different than TV), and why being a “tad” on the boring side… can be your best approach!

“BRING ON” THE DATA STORY (LOVE THE NUMBERS)
From September 11 to September 29th during a very small campaign, 15,380 people watched one of our videos.

39 people turned into worthy leads that checked all the boxes. Each of those leads after chatting with them and screening was between $14.87 and $33.10. Sometimes its more and sometimes much less!

This was with a Facebook video ad.

WHAT MADE VIEWERS BECOME CLIENTS?
But why did they respond to the video? Was the video entertaining? Did it have quick edits, lots of music and entertainment value? No!

This video was simply a lawyer on a chair educating the potential client about what to watch out for when they’ve run into trouble.

The video looks and sounds great, but there’s zero entertainment value. In fact, his family and friends would not have gotten through the first few seconds without “nodding off”!

But guess what?
Family and friends thankfully didn’t have a legal issue and need educating about what to do next. So they’re not the right audience.

You bet if the viewer has the problem that you are solving, they’ll watch your video and reach out. They will NOT see it as “boring” and will be forever grateful for your help!

Need help? Here are some of the things we’ve taught to law firms:

  • Practice area strategy

  • Social media advertising

  • Television advertising

  • Video production

  • Opinion documentary films

  • Day in the life video production

  • Search engine optimization

  • Website development / Google

  • Content marketing / script writing

  • Cloud case management

  • Streamlining processes

  • Virtual help

Meet some of Our Client Friends 

A Few Testimonials

I have worked on a number of projects with Mary. Mary built a stunning website for the San Diego market which she then search optimized.  It was different and original rather than something cheap looking from an iphone. We wanted the ability to film anytime. Mary and her team came to us on site and built a video studio. She taught us about gear, sound, lighting, scripting, presentation and how to present on camera. When her program was completed she left the tools and know-how to produce professional in-house marketing videos for any platform at anytime. Mary is a pro and you will love working with her.

I met Mary Cary when she was speaking at a Conference. She said YouTube was the 2nd biggest search engine in the world. I wasn’t utilizing the second biggest search engine in the world. We filmed hundreds of videos with Mary. She built our website when we had 2 employees, at this point in time, we have over 120 employees! Thank you!

Neil Woods, Woods & Woods - National Veteran Benefit & Personal Injury

Go Media Marketing has top class support, Ned helped me understand how using video matters. Once we grew bigger we had Go Media Marketing do our videos – & blog for us. Mary Cary came to film us in Nebraska and I also came out to film with GoMedia Marketing in Sausalito. I stayed in San Francisco. Thank you! Highly recommended!

Dan Friedman, Friedman Law Office, - Nebraska Personal Injury

I have had GoMedia Marketing film engineering firms all over the United States for us all around the area of STEM Careers. We also have them build our websites and marketing strategies. Mary Cary went with a crew to film Dean Kamen and his young engineers in New Hampshire twice. We’re very happy with their kindness and help.

Cindy, Capstone Technologies - San Francisco

Have Questions, Ideas or Inspiration? Reach Out!

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