Why does “boring” content get clients on video?

((If done right, the person who needs help will find your video anything but boring))

[Marketing Jargon Alert] – Content – adjective: in a state of peaceful happiness. Hmmm…. What I mean by “content” is everything from the script to the post production editing in your a law firm intended to get new clients.

Today I’m talking about what videos get you clients (online – which is different than TV), and why being a “tad” on the boring side… can be your best approach!

“BRING ON” THE DATA STORY (LOVE THE NUMBERS)
From September 11 to September 29th during a very small campaign, 15,380 people watched one of our videos.

39 people turned into worthy leads that checked all the boxes. Each of those leads after chatting with them and screening was between $14.87 and $33.10. Sometimes its more and sometimes much less!

This was with a Facebook video ad.

WHAT MADE VIEWERS BECOME CLIENTS?
But why did they respond to the video? Was the video entertaining? Did it have quick edits, lots of music and entertainment value? No!

This video was simply a lawyer on a chair educating the potential client about what to watch out for when they’ve run into trouble.

The video looks and sounds great, but there’s zero entertainment value. In fact, his family and friends would not have gotten through the first few seconds without “nodding off”!

But guess what?
Family and friends thankfully didn’t have a legal issue and need educating about what to do next. So they’re not the right audience.

You bet if the viewer has the problem that you are solving, they’ll watch your video and reach out. They will NOT see it as “boring” and will be forever grateful for your help!