When Would You Want to Pay More for Ad Campaigns? To get better qualified clients!
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Lawyers – when is it a good idea to pay more money for your ad campaigns?
ANSWER: When you get the best kinds of clients 🙂
I LOVE NUMBERS
Jan 28 – Feb 9 2019 we ran an online ad campaign that brought in 43 interested clients for my law firm friends. Those leads cost $11.90 each. This was a “retargeting ad”.
- [Marketing Jargon alert] – Disclaimer: Marketing may contain some “smoke & mirrors” – love to explain
What “retargeting” means is that they’ve seen … well… maybe a video all the way through, or have clicked to go to your website, or maybe they clicked on a link to your Facebook page… and now you’re sending them some new media that pertains to them in a sequence.
When these people respond, they tend to be better leads because they’re already searching around for answers.
And hopefully your media is answering the questions that they have. Even better if it’s you on camera building trust.
One way to bring in high quality leads, is to “retarget” those who have already shown an interest. And retargeting costs more than running the ad to fresh new people.
Please enjoy today’s video on my website… respond to my emails… and check out my new online course if you like learning legal marketing.
Need help? Here are some of the things we’ve taught to law firms:
Practice area strategy
Social media advertising
Opinion documentary films
Day in the life video production
Search engine optimization
Website development / Google
Content marketing / script writing
Cloud case management