When Would You Want to Pay More for Ad Campaigns? To get better qualified clients!

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Lawyers – when is it a good idea to pay more money for your ad campaigns?

ANSWER: When you get the best kinds of clients 🙂

Jan 28 – Feb 9 2019 we ran an online ad campaign that brought in 43 interested clients for my law firm friends. Those leads cost $11.90 each. This was a “retargeting ad”.

  • [Marketing Jargon alert] – Disclaimer: Marketing may contain some “smoke & mirrors” – love to explain

What “retargeting” means is that they’ve seen … well… maybe a video all the way through, or have clicked to go to your website, or maybe they clicked on a link to your Facebook page… and now you’re sending them some new media that pertains to them in a sequence.

When these people respond, they tend to be better leads because they’re already searching around for answers.

And hopefully your media is answering the questions that they have. Even better if it’s you on camera building trust.

One way to bring in high quality leads, is to “retarget” those who have already shown an interest. And retargeting costs more than running the ad to fresh new people.

Please enjoy today’s video on my website… respond to my emails… and check out my new online course if you like learning legal marketing.


Need help? Here are some of the things we’ve taught to law firms:

  • Practice area strategy

  • Social media advertising

  • Television advertising

  • Video production

  • Opinion documentary films

  • Day in the life video production

  • Search engine optimization

  • Website development / Google

  • Content marketing / script writing

  • Cloud case management

  • Streamlining processes

  • Virtual help

Meet some of Our Client Friends 

A Few Testimonials

I have worked on a number of projects with Mary. Mary built a stunning website for the San Diego market which she then search optimized.  It was different and original rather than something cheap looking from an iphone. We wanted the ability to film anytime. Mary and her team came to us on site and built a video studio. She taught us about gear, sound, lighting, scripting, presentation and how to present on camera. When her program was completed she left the tools and know-how to produce professional in-house marketing videos for any platform at anytime. Mary is a pro and you will love working with her.

I met Mary Cary when she was speaking at a Conference. She said YouTube was the 2nd biggest search engine in the world. I wasn’t utilizing the second biggest search engine in the world. We filmed hundreds of videos with Mary. She built our website when we had 2 employees, at this point in time, we have over 120 employees! Thank you!

Neil Woods, Woods & Woods - National Veteran Benefit & Personal Injury

Go Media Marketing has top class support, Ned helped me understand how using video matters. Once we grew bigger we had Go Media Marketing do our videos – & blog for us. Mary Cary came to film us in Nebraska and I also came out to film with GoMedia Marketing in Sausalito. I stayed in San Francisco. Thank you! Highly recommended!

Dan Friedman, Friedman Law Office, - Nebraska Personal Injury

I have had GoMedia Marketing film engineering firms all over the United States for us all around the area of STEM Careers. We also have them build our websites and marketing strategies. Mary Cary went with a crew to film Dean Kamen and his young engineers in New Hampshire twice. We’re very happy with their kindness and help.

Cindy, Capstone Technologies - San Francisco

Have Questions, Ideas or Inspiration? Reach Out!

This form will email us Mary@GoMediaMarketing.com. If you need a faster response: (415) 302-6991

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